Working with Jessica Charleston, a bespoke wedding dress designer, involved firstly understanding the cultural space her various customers and clients sat within, examining brand values and the brand changes needed.
We created branding which sought to capture both Jessica’s couture approach to design as well as her communicative approach with plenty of provision for more conversational content and stronger photographic elements for high-end fashion industry appeal.
As always, web design and development was only part of the process and I worked with Jessica to produce a web marketing and content strategy, with social media integration to more broadly increase Jessica’s exposure on the web.
