About Us

All about us and how we work

Stuart Moran

Owner

The Web Foundry, in Bath, makes elegant and intuitive websites and software for all sorts of organisations, but with particular focus on education, the arts and creative industries. We provide consultancy on all aspects of digital strategy from web search engine optimisation, social networks and AdWords.

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Step 1

Making Personas - Who are your users?

Before we look at who how your website works, and how it will look, we want to know who uses it and who you want to use it. At this point, we map out the website’s personas – stereotypes of the sort of people your web site is for and what kind of content they want. In order to make decisions about features or design, we can come back to your personas and let your users decide.

Step 2

Information Architecture and Content

Now that we’ve explored who your users are, we’ll look at the structure and the sort of content which will appear on your site. Armed with post-it notes and plenty of patience, we can map out the menu structure of your site, making sure we use the words your users use rather than the language we may use in our different industries. Ideally, at this point, we’ll also aim to come up with some likely copy for the website.

Step 3

Web Design

Now that we’ve worked through who your website is for, along with structure and kind of content it will contain, we can work on the design of your site. Using your existing branding, or working with you to create new branding, we’ll use the best of practice on the web to create a site which works across the widest range of different browsers and devices, and works hard to be found by search engines and your users backed up by user testing.

Step 4

Launching, Hosting and Developing

We don’t believe in a one-hit, fire and forget website. In fact, we recommend you make small iterative changes working to get the features and improvements you need up first instead of waiting for everything to be finished. For us, a launch may be simply getting a page online with your address or a blog so that search engines can start to find you while we work, for example, on developing your online shop. Your website is never finished and after we launch we can help to guide your content strategy, target search engines, develop your branding and focus on getting the users you want to attract while safely hosting your website and email.